~~NOW IN PRODUCTION~~
Cereal Killer explores breakfast cereals, the marketing, the health issues and future of the industry and how it affects everyday families.
As busy parents, time seems to shrink in the early mornings when we are getting ready for work and trying to feed our children. The majority of us reach for a colourful box of food stuff that we can empty out and pour milk over to make an efficient meal to start the day.
We already know about the high-sugar levels of cereals and favour the healthy, granola-whole-grain-cholesteral-redudcing-good-for-you cereals that we see on TV. But what most parents do not know is that these healthy cereals can be one of the most dangerous meals of the day.
Cereal Killer uncovers what the industry does not want you to know.
They spend hundreds of millions of dollars to suggest that their cereal is more tasty, better for you, and a healthy choice for you and your children. Behind all the marketing speak and the high-energy mascots is a darker, more sinister root.
The ingredients making up breakfast cereals are owned and operated by chemical companies along with bioengineering laboratories and corporations. These companies have a stranglehold on farming, organic and green choices as well as government legislation.
Cereal Killer exposes the corporate greed and government corruption behind every major cereal brand. Conflict arises when scientific studies are twisted to fit an agenda that corporations use to lobby government policy, and used to sensationalize news media. Farmers, at the heart of the production of cereal, are forced to do as the corporations say, or else face lawsuits or extinction.
Each one of the participants, farmer, factory, grocer and consumer come into conflict with one another.
Our target audience is mothers aged 20-35 and families with younger children as well as health conscience individuals who have been eating cereal as a healthy alternative to a traditional breakfast.
The debate over Organic Foods as well as Genetically Modified Organisms (GMOs), is reaching a fevered pitch and many families are very concerned about our food sources.
Recently, General Mills' Cheerios Facebook Page has been hijacked by individuals concerned about GMOs in one of America's favourite cereal brands. Other social media sites have also been taken over by a vocal public creating a public relations nightmare for the corporations.
California's Proposition 37 brought record numbers of individuals aware of the growing concern about GMOs and food safety. Even though the prop was voted down (some say it was election fraud perpetrated by food corporations) the message spread across the United States and the world.
90% of Cereals on the market today have GMO ingredients as well as toxic chemicals, additives, and colours sourced from overseas locations such as China.
We are traveling across Canada and the United States and visiting Cereal City, USA to document the closure of Cereal Production Plants that have moved to places such as Mexico.
We'll speak to families directly affected by the outsourcing of our food supply. We'll also examine the safety concerns about outsourcing Cereal Plants as a new wave of recalls from the Food and Drug Administration has hit the news.
Mom's will never look at breakfast in the same way again and we hope to help inform the viewer and allow them to make the right choice for their own family.
Stay Tuned.
